Beeswax Named a Gartner “Cool Vendor in Advertising”

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Who doesn’t like being cool?

We’re excited to announce that Gartner has named Beeswax one of four “Cool Vendors in Advertising“.

The key finding:

“Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions.”

And the recommendation for marketers:

“Consult your media buying and analytics teams to determine if a more customizable bidder would help, especially if you are frustrated by the limits of your programmatic platform.”

Gartner Cool Vendor 2017

Source: Gartner Cool Vendors in Advertising, Martin Kihn, May, 2017

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