Who doesn't like being cool?
We're excited to announce that Gartner has named Beeswax one of four "Cool Vendors in Advertising".
The key finding:
"Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions."
And the recommendation for marketers:
"Consult your media buying and analytics teams to determine if a more customizable bidder would help, especially if you are frustrated by the limits of your programmatic platform."
Source: Gartner Cool Vendors in Advertising, Martin Kihn, May, 2017
The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.