The Latest Buzz: The Beeswax Blog

Posts By: Beeswax Team

Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory -- and we couldn't...

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Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Serviceā„¢ platform. Our Chief Product Officer, Shamim Samadi, conducted a webinar to cover this exciting topic: Download the presentation... Watch the recorded webinar below: Native ads are a great way to cut through the clutter and...

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Who doesn't like being cool? We're excited to announce that Gartner has named Beeswax one of four "Cool Vendors in Advertising". The key finding: "Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions." And the recommendation for marketers: "Consult your media buying and...

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In conjunction with CEO Ari Paparo's visit to the UK and speaking at the IAB Interact event, TheDrum published an insightful Q&A dramatically titled "Beeswax CEO Ari Paparo eyes EU expansion, counters claims of 'the adpocalypse'". Showing off his deep vocabulary skills: "We envisage a potentially big market...

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