Ari Paparo

Ari Paparo

Co-founder, Chief Executive Officer

Ari is a recognized product leader in ad tech and SaaS. He served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice. He is the creator of the “VAST” standard for video ad serving, a patent holder on Nielsen's OCR (online GRP), and contributor to AdAge, AdExchanger, and other publications.

By Ari Paparo

At Beeswax we’re always looking to push the envelope on techniques for optimizing performance and workflow for our customers. When we first launched we were the only buyside platform that […]Read More

By Ari Paparo

We’ve posted the YouTube video of the attribution webinar we hosted last week. In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and CentralControl CEO, Rick […]Read More

Latest post

October 21, 2020
How a Global Video SSP Developed Their Core Business

By Charlotte Seagers

Read More

Latest Downloads

Measuring Incrementality in Digital Media White Paper
Beyond the DSP: Why It's Time For Your Own Bidder
Survey Results: Impact of crisis on digital advertising
White Paper: The Future of Digital Identity

Speak to an RTB Expert