We’ve posted the YouTube video of the attribution webinar we hosted last week. In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and CentralControl CEO, Rick Bruner in a discussion of how to measure ad effectiveness. The presentation starts with the basics (last-click attribution) and ends with a deep dive on the cutting edge “ghost ads” techniques.
Ari is a recognized product leader in ad tech and SaaS. He served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice. He is the creator of the “VAST” standard for video ad serving, a patent holder on Nielsen’s OCR (online GRP), and contributor to AdAge, AdExchanger, and other publications.