Attribution Video: Did Your Ads Work?

Published on December 10, 2019

We’ve posted the YouTube video of the attribution webinar we hosted last week. In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and CentralControl CEO, Rick Bruner in a discussion of how to measure ad effectiveness. The presentation starts with the basics (last-click attribution) and ends with a deep dive on the cutting edge “ghost ads” techniques.


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